Terms

These terms apply between Holm IT AB, Bolmensvägen 13, 120 50 Årsta, Sweden (“we”), and the customer who buys a service through merchantcure.com (“you”).

Who you are contracting with

MerchantCure is a trading name of Holm IT AB, a company registered in Sweden (reg. no. 556980-7307, VAT SE556980730701). Holm IT AB is the seller and the contracting party, and issues every invoice.

MerchantCure is the name of the service. It is not a separate legal entity, and it does not appear on your invoice as one. If you need to identify the counterparty for your own records — a supplier register, a reverse-charge declaration, an accounting entry — the answer is Holm IT AB, registration number 556980-7307, VAT SE556980730701.

What the services are

Quick Scan

A free, no-obligation automated first look at your storefront, normally completed in under a minute, while you wait. Where the scan cannot reach your shop we may look at it manually instead. It carries no charge and no commitment on either side. It is also our triage: we may decline the case, and we will say why.

Emergency Cure

A fixed-price engagement. You receive:

1. A diagnosis report where every finding carries its evidence and the policy it breaches.
2. Recipe cards describing each fix as steps a person can follow.
3. Before/after text pairs for your approval before anything changes.
4. A recommended order of execution.
5. A verification pass once you have carried out the work.
6. A reinstatement dossier for you to attach to an appeal.

Writing approved text corrections into your shop

Where you have connected a shop API key, we may write a text correction directly into your shop. This clause states the limits of that permission, and they are part of the agreement rather than a description of our current practice.

1. Only fields you can see listed. Product description, short description and product name. Nothing else is written, and the list is not widened without your agreement.
2. Only after you approve that individual change. Approval is per change. There is no action available to us that approves or writes more than one at a time.
3. Never price, stock or published status. These move money and shelf space and remain yours to change.
4. Every write is logged with the value that preceded it, and can be reversed on your instruction. A reversal is itself a write and is subject to the same conditions.
5. You may withdraw the key at any time, from your shop or from us. Deletion removes the stored credential rather than marking it inactive.
6. We delete the key when the engagement ends, and at the latest thirty days after the last verification pass. You do not have to ask, and we will not keep it “in case”.
7. What we answer for is that the text written is the text you approved. If your own systems — a feed generator, a translation plugin, an integration — react to the change in a way neither of us expected, that is outside what we can foresee. We will still reverse the write to the logged original if you ask.

What we do not do

• We do not take administrative access to your systems. We do not request or accept an administrator login to your shop, your server, your theme or your plugins, and we do not log in to your shop. The only write access we hold is the API key described above, limited to the fields listed there.
• We do not submit appeals on your behalf and we do not act as your representative towards Google.
• We give no legal or tax advice. Where we cite consumer or pricing rules it is to show what the rule requires and what your shop currently displays — never an assessment of whether you are breaking a law.

What neither of us can promise

Reinstatement decisions are made by Google reviewers. Nobody outside Google can commit to a particular outcome, and we do not. What we undertake is that every finding we report will carry evidence, and that every claim in the reinstatement dossier will carry a measurement and a date that a reviewer can check independently.

We also cannot see inside your Merchant Center account. Findings that depend on account state, account history, or which feed file is connected are handed to you as a checklist, clearly marked as unverified by us.

Price and payment

The Emergency Cure is priced by the number of products in the feed connected to Merchant Center, according to the tiers published on the Emergency Cure page. We state which number we used. If the count turns out to place you in a different tier than we first assumed, we tell you before starting rather than adjusting the invoice afterwards.

All amounts are charged in SEK. Euro and dollar figures on the site are rounded conversions shown for readability and are not prices in those currencies.

• Swedish companies: 25% Swedish VAT is added.
• Companies elsewhere in the EU: a valid VAT number is required. With one, the sale is reverse charge — 0% VAT, accounted for by you.
• Companies outside the EU: no Swedish VAT is added.

Payment is made by card at checkout, on Stripe’s own payment page. No card details pass through us. A receipt is issued at once, and the invoice follows from Holm IT AB. Work begins when the payment has gone through and you have confirmed that we may start immediately.

The invoice is issued by Holm IT AB and carries the registration and VAT numbers above. It will reference MerchantCure as the service, not as the supplier — they are the same business under two names, and the invoice says which is which.

Your responsibilities

• That you own or are authorised to act for the shop you ask us to examine. We examine sites on the instruction of the person responsible for them, and not otherwise.
• That the information you give us — the URL, the suspension reason, the account history — is accurate.
• That you review before/after pairs before approving them. They exist for that.
• That you take a backup before running any change that touches a database. The cards say so where it applies.

Right of withdrawal

MerchantCure is sold to businesses only. The checkout asks for your company details and for a confirmation that the purchase is made in the course of business. We do not sell to consumers, and the statutory right of withdrawal therefore does not apply.

We still ask you to confirm that work may begin immediately, and we record when you did. That confirmation is a term of the contract rather than a waiver of a right you hold — it is there so both sides can show, afterwards, that delivery was asked for.

Cancelling and refunds

Before the diagnosis has run you can cancel and have the full amount back. The diagnosis starts when you press the button for it, so there is a real gap between paying and work beginning, and nothing is spent in that gap.

If the diagnosis cannot be carried out — most often because your shop’s bot protection refuses our requests, or because the shop cannot be read for some other reason — you get the full amount back. We will say which of the two it was, and we will show you what we saw.

If we decline the case after you have paid, for any reason, you get the full amount back. We may decline; you should not carry the cost of that.

If you bought before we measured, the price is the one you paid. You tell us roughly how many products the shop has, and that number decides the band. If our own measurement afterwards puts you in a larger one, we do the work anyway at the price you paid, and we do not invoice the difference. If it puts you in a smaller one, write and we refund it.

If the report names no fault at all — that is, not one concrete finding with the evidence behind it — you get the full amount back, even though the work has been done. A report that lists nothing you can act on is not worth paying for, whatever it cost us to produce.

What counts is checkable by you rather than by us: one finding, with the measurement printed next to it and the policy clause it breaches. Not “we believe the cause is”. If you cannot point at one in the document you received, write and say so.

Otherwise there is no refund once the report has been delivered, as the work has then been done. If you believe the report is wrong rather than merely unwelcome, tell us what is wrong and we will correct it or explain why we disagree.

None of this is a promise about Google’s decision. We refund when we have failed to deliver a finding; nobody outside Google can undertake anything about a reinstatement, and we do not.

Ask by writing to hello@merchantcure.com from the address the order was placed with. There is no form to fill in. Refunds go back to the card that paid, through Stripe, and we do not charge a fee for making one.

Liability

Our liability is limited to the amount you paid for the engagement. We are not liable for lost revenue, lost advertising performance, or consequential loss. We are not liable for the outcome of a Google review, nor for the results of changes you or your developer make to your systems.

Text corrections we write into your shop under your approval are our own act, and we do not disclaim them here. If a write we made is not the change you approved, tell us and we will reverse it to the logged original. That is a correction, not compensation, and the limit in the paragraph above still applies.

Any claim under this agreement must be raised within twelve months of the work it concerns.

Nothing here limits liability that cannot lawfully be limited.

Confidentiality

What we see in your shop and your feed stays between us. Anything we publish about classes of fault is aggregated and anonymised, with no shop, domain, brand or product identified.

Relationship to Google

MerchantCure is independent. We are not affiliated with, endorsed by, or acting on behalf of Google. “Google” and “Merchant Center” are trademarks of Google LLC, used here only to describe what the service relates to.

Governing law

Swedish law applies. Disputes are heard by Swedish courts.